GOOD REASONS WHY MARKETING IS IMPORTANT

When you start a business, one of the questions you need to ask yourself is, will your business be seen by customers? That’s when you start marketing. Marketing is the process by which an organization creates, communicates, delivers, and shares a valuable offering to customers, partners, and the wider community. When most people think of ma

As marketers, we probably still remember the various marketing theories we learned, such as the 4P, 7P, Maslow’s hierarchy of needs theory, and others. It is true that what we learn from textbooks can be applied to our work, but only partially. You may wonder why textbook theories don’t work so well in marketing campaigns and why you often d