Good reasons why marketing is important
Good reasons why marketing is important
Blog Article
When you start a business, one of the questions you need to ask yourself is, will your business be seen by customers? That’s when you start marketing.
Marketing is the process by which an organization creates, communicates, delivers, and shares a valuable offering to customers, partners, and the wider community.
When most people think of marketing, they think of advertising, press releases, and social media posts. But if you look a little deeper, you’ll see that it’s much more than just promoting your business.
1. Marketing adds value to your business
The author has seen a person in his twenties selling hair ties on Tiktok. From living in a small apartment, he was able to buy a house by offering a simple solution like hair ties. This made the author realize two things: social media is a very powerful tool, and marketing is essential for all types of businesses.
You may wonder what's so special about these hair ties. In fact, it's not so much about the product itself, but rather the business owner who can find a niche and know how to approach them. The personality and image they present add value to the product. Therefore, making your product valuable and necessary to your customers is very important. This may be the only reason why people feel that your product is worth buying.
2. Marketing helps promote other departments.
Once you have defined your business vision and mission, it is up to the marketing department to communicate this to the outside world.
It is true that the executive team makes many decisions, but marketing can improve the executives' plans by doing customer research and trying to reach them.
It also simplifies the product development process that is the responsibility of R&D. In short, marketers are the ones who create value for the solutions that a company offers, generate sales, and improve the company’s cash flow.
3. Marketing helps you find potential customers
We do market research for a reason: to find a market for the product we want to sell, add value to it, and sell it. But before you can sell a product, it’s important to find the right niche. You can have a great product and great advertising, but if it doesn’t appeal to customers, there’s no point in building it.
When it comes to targeting your customers, there are many groups you can choose from, such as new customers, regular customers, quick-decision customers, and more. Your intentions are important in choosing these customers, so be careful about what you want to say and how you want to communicate with them.
Being a marketer is not easy, and it's not just about being good at using social media. You may be an introvert, but you can still be a good marketer if you do the right things. At this point, theory is no longer as important as it once was. What matters is being creative and making your ideas come to life. And at the end of the day, marketing is more than you think.